A new survey focused on Kiwi travel trends has revealed more than a third of millennials (34%) choose a holiday destination based on its photographic potential.

Additionally, the survey conducted by Budget New Zealand, which assessed a wide range of travel trends including what Kiwis prioritise when planning their next holiday, found 13% of millennials chose a holiday spot specifically based on how good it will look on social media.

Those aged between 18 – 34 also took into consideration more practical reasons for choosing a holiday spot with half dictated by budget, the weather, and because the destination was safe. However, with the desire to showcase their day-to-day life on social media, the choice of a holiday destination to get incredible photos was a key driver.

Millennials are by far the most daring when it comes to the important factors for choosing a destination with nearly 50% saying their ideal holiday location has to have adventurous activities on offer compared to just 18% of Baby Boomers who would much rather look for nice weather (55%).

While Millennials also love uncovering hidden gems (42%), they also enjoy exploring their own backyard with two thirds (66%) taking a New Zealand road trip in the past year and nearly a third (32%) with another roadie on the to do list for their next long weekend.

Respondents were asked which of New Zealand’s iconic road trips they would like to experience with Christchurch to Queenstown (47%) and Auckland to Cape Reinga (46%) at the top of millennials’ wish lists.

A common theme across all generations was the desire to use their holiday as an escape from the regular nine to five. According to the research more than two million (53%) Kiwis choose a holiday destination to escape their everyday life, with 44% favouring an affordable destination and more than half (54%) to enjoy great weather.

Bruce Vincer, General Manager at Budget New Zealand says New Zealand is the perfect location for a driving holiday.

“In New Zealand, you don’t have to drive for days to get to the next town or city. Everything is relatively close, so people often opt to drive to their next destination and take in the stunning landscape along the way.

“We have these iconic drives that take you through some of the most beautiful landscapes but so much of New Zealand is untouched so it’s still possible to take an off road, find a little bay and have it all to yourself.”


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