New Zealand owned and operated, Blue Frog Breakfast launches Coco Munch a healthier breakfast alternative in a bid to reduce sugar in children’s diets.

Blue Frog Breakfast founder and CEO, Scotty Baragwanath says he found it “very concerning” that similar cocoa cereal products marketed to children contain more sugar than some Krispy Kreme doughnuts and made it his mission to offer an alternative.

“We use Monk Fruit to naturally sweeten our cereal. It’s a first in NZ and I’m proud we’re putting the spotlight on sugar content in breakfast foods. After all, it is breakfast, not dessert.”

Coco Munch is also Gluten-Free and a good source of Vitamins B1, B3 folate and Iron. Made from natural puffed rice, cocoa powder and coconut sugar. Coco Munch is 60% less sugar than the current market leader.

“Children are eating the equivalent of three sugar cubes or more for breakfast,” said Scotty. “More than half their daily allowance before school, it adds up over 1,000 cubes of sugar a year just at breakfast.”

National guidance recommends children from 7-10 should consume no more than six sugar cubes (24-30g) a day. Most children’s cereals have over half of that limit in one serving.

The UK has recently launched a nationwide sugar-free initiative, with cereals being a strong focus, that requires the amount of sugar in the foods children commonly eat to have a 20% reduction by 2020.

“As cereal manufacturers, it’s our responsibility to reduce the level of sugar and sodium found in our favourite kiwi breakfasts’ as well as educate parents and children on how to read the packaging.”

New Zealand Ministry of Health reports one in eight of children are overweight or obese aged 2–14 years. Obese children often become obese adults, at risk of heart attacks, strokes and type 2 diabetes.

“Coco Crunch tastes very similar to other market options but has over half the sugar content. I would challenge anyone to taste the difference. Coco Munch is delicious!”

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