Smith & Caughey’s, Auckland’s much-loved Department store has today launched its Spring Summer preview to showcase what’s new in fashion, beauty and home.

Hosted on the 6th Floor of the Smith & Caughey Building, designed by renowned Chicago architect Roy Lippincott and built in the late 1920’s, this year’s preview took place across the whole floor including the Grand Hall, formerly an exclusive ladies club in years gone by. The creative team, led by Kevin Broadfoot, transformed the space into a spectacular presentation of Smith & Caughey’s latest acquisitions, with furniture and décor provided by CC INTERIORS.

Smith & Caughey’s Merchandise Director, Edward Caughey says the event provides the chance for the store’s talented team of buyers to spend quality time with customers and introduce them to unique collections of products and brands they have been busy curating over the past six to twelve months.

“In addition to our exclusive fashion offerings, we are excited to showcase some of our niche cosmetics brands as part of the evolution and curation of our beauty hall into an exclusive, boutique environment,” said Edward.

For the very first time, Smith & Caughey’s will feature Ralph Lauren across women’s fashion, menswear and kidswear. They will also celebrate the with launch today of the New Zealand exclusive Ralph Lauren boutique on their website.

“Smith & Caughey’s is the exclusive stockist of the Ralph Lauren women’s collection in Auckland and we are pleased and honoured to have this iconic brand so well represented in our stores,” said Edward.

The themes for Spring Summer in Smith & Caughey’s selection of ladies’ fashion brands is a real sense of whimsical, carefree design and vibrant colour, really setting the tone for summer. Women’s fashion brand Hope & Ivy features beautiful embroidery and hand-drawn prints in their recent collection new to store, while Curate by Trelise Cooper explores the blurred lines between fashion and art in their limited distribution range.

Ted Baker is showcasing new seasons essentials across men’s and women’s and the new menswear line from Lacoste with oversized crocodile-logoed polos, tucked-in (or not) into khakis or tennis shorts means Summer.

In the home departments, Smith & Caughey’s are featuring new and exclusive brands including Richard Brendon, a prominent British designer who has created a stunning contemporary take on traditional Bone China. And Ritzenhoff, a German glassware brand with a real quirky flair.

“Homewares is showcasing a selection of an unparalleled collection of remarkable design and décor – really catering to seekers of the unique. From sumptuous cushions, rugs and to sculptural lighting and covetable home accessories and gifts, our curated collection provides effortless inspiration for interiors,” added Edward.

Other unique, out-of-the-box offerings in this year’s Spring Summer collection include the limited-edition Mickey Mouse fridge by SMEG, New Zealand exclusive Le Creuset’s new Flavour Revival collection, the colour-changing Blueblood Gin from Puhoi Organic Distillery and a copper metal finish Vitamix blender that will be sold exclusively at Smith & Caughey’s from 23 September to 7 October.

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