The MILO team has launched MILO XTRA, offering 25% more protein than regular MILO with milk, more crunch and more intense chocolate taste than original MILO.
When made with milk, a single glass of MILO XTRA provides 12g of protein, perfect for
active Kiwis as protein helps the body recover by building and repairing muscles.
For those looking for a more intense chocolatey flavour, new MILO XTRA has extra cocoa,
providing a delicious taste that Kiwis will love and even more of the iconic MILO crunch.
Nestlé Head of Marketing Fraser Shrimpton said:
“MILO is a Kiwi favourite and we want as many people as possible to be able to enjoy it, in a way that suits their lifestyle. Protein can play an important role for many people, particularly teenagers and active Kiwis, as it can be beneficial for muscle growth and development. We’re very excited to be able to launch MILO XTRA to provide additional nutritional benefits with the chocolatey taste and crunch that we’re known and loved for.”
MILO XTRA contains a combination of vitamins and minerals to help support a healthy
– 25% more protein per serve than regular MILO with milk, when prepared as directed
– MILO XTRA and milk is low GI1, providing slow release, sustained energy for an active day
– Eight essential vitamins and minerals for a nutritional boost
The MILO Team has also launched MILO Plant Based for MILO lovers looking for a delicious dairy alternative.
The choc-malt favourite has entered a new market with a plant-based option that doesn’t
compromise on the nostalgic taste that Kiwis love.
Nestlé Head of Marketing New Zealand Fraser Shrimpton said that, with more Kiwis turning
to dairy alternatives, it was time for more MILO fans to be able to enjoy the classic taste of
“An increasing number of Kiwis are looking for plant-based options for a variety of reasons. We wanted to evolve the range to provide more options that fit the lives of MILO fans, while keeping the taste they know and love,” said Shrimpton.
“This new option uses the same core ingredients as original MILO – malt, barley and cocoa,
but we’ve replaced the milk powder and added plant-based ingredients from soy and oats.
We’ve also reduced the added sugar content.”
MILO Plant Based is a vegan friendly option made from no animal ingredients.
It contains a combination of vitamins and minerals to help support a healthy body:
– Vitamins B2 and B3 to support effective energy release
– Essential nutrients iron, zinc and vitamin B12, which may be limited in plant-based
– A good source of calcium and vitamin D for strong bones and teeth
New MILO XTRA and MILO Plant Based are available now alongside of MILO Classic and MILO 30% Less Added Sugar on supermarket shelves. 2020 marks 85 years of MILO, with the brand continuing to expand to meet the changing needs of a new generation.