Tasti launches a new protein packed muesli

Well-loved New Zealand brand Tasti is entering the Breakfast Cereal category with the launch of Tasti Toasted Protein Nut Muesli.

Based on the same delicious ingredients in its best-selling protein nut muesli bars, the new range, which is available in selected stores now, provides a delicious protein-led proposition in the muesli and granola segment. Packed with 12g of protein per (50g) serve, the range has been designed to help fuel New Zealander’s active lifestyles.

Protein, a vital molecule and essential building block that we all need in our diets, has been in the spotlight recently – there is a lot of content about how much we need and how to add more to our diet.

But while there is a wealth of information about the importance of protein, understanding and achieving daily protein targets – and finding ways to include protein sources throughout the day and not just in an evening meal – can be challenging.

But, there is a new solution.

Says Steph Stuart, Marketing and Innovation Director at Tasti, “One easy way to add more protein into your diet is to do so at breakfast time. We know that New Zealanders love our Tasti Protein nut bars for snacking and now they have a delicious and easy protein-packed breakfast solution to start their day off well. Tasti Toasted Protein Nut Muesli will help to keep you going whether you’re working, exercising, or on-the-go all the while supporting your healthy lifestyle goals.”

Tasti Toasted Protein Nut Muesli is made in New Zealand and blends toasted peanuts, almonds, sunflower and pumpkin seeds with wholegrain oats and soy crisps to deliver a powerful punch of protein.

Details:

In addition to delivering 12g of protein per serve, Tasti Toasted Protein Nut Muesli is high in fibre to support digestive wellness and is packed with wholegrains that provide complex carbohydrates. Each variant also offers a natural source of three essential minerals: iron to support immunity and energy release, zinc and magnesium for bone health**. Proudly made in New Zealand, the range contains no artificial colours or flavours.

The Tasti Toasted Protein Nut Muesli range includes three flavour variants: