Edmonds and Chelsea have joined forces to give Kiwi bakers an opportunity to make a difference – and all they need to do is share their baking online.

The two iconic baking brands are challenging keen Kiwis to post their baking creations on social media as part of the #BakingADifference campaign, with every submission raising an automatic $10 donation to The Salvation Army up to $20,000.

So far more than $2,500 has been raised by everyday Kiwi bakers, on the way to the $20,000 target.

Tessa Reardon from The Salvation Army, says she’s incredibly grateful for the efforts of Kiwi bakers in supporting this campaign.

“This can be a hard time of year under normal circumstances and this year has been the furthest thing possible from normal circumstances,” says Tessa.

“We know that there are some families that are really struggling going into the holiday season, so brands like Chelsea and Edmonds bringing attention to our cause with their significant platforms is really meaningful. I hope many more Kiwi bakers will get onboard with #BakingADifference so we can hit our target.”

Chelsea and Edmonds spokesperson, Angela Monk, says the brands are proud to give Kiwi bakers a way to express their support for their fellow New Zealanders by doing what they love.

“Baking is often about showing your love and care for others by creating something special for someone you care about,” says Angela. “After the year we’ve all had, we thought we’d take that spirit a step further and see if we could mobilise our amazing Kiwi bakers across the country to achieve something meaningful together.”

Kiwi bakers who’d like to show their support for The Salvation Army by #BakingADifference can find out how to get involved and check out baking inspiration here.

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