The VGood Company awarded for New Product Innovation in the ABA 2021

Best of summer Three jars of peaNOT butter on white board, chickpeas scattered around them.

The Australian Brand Award for New Product Innovation recognises innovative new products that offer a point of difference from their competitors. Recognition via this prestigious award provides further validation for the VGood company’s achievements in the research and development of healthy options that are accessible to more people.

Sally Breden, Founder and Managing Director of the VGood Company says,

“We are passionate about making healthy choices accessible to more people through a combination of great ingredients, delicious taste and an affordable price. Made with chickpeas VGood PeaNOT Butter smooth and crunchy range is an approachable alternative to nut-butters with a core focus on the taste and eating experience, suitable for nut-free lunchbox environments like schools and as a healthy alternative in the kitchen. With accessibility a priority, it is free of the 14 most common food allergens and is available at a price point in line with everyday peanut butters. As an Aussie start-up with big goals, it’s fantastic to be recognised by these awards and we are excited to bring more accessible health innovation to this space over the coming years.”

Personal experience with school aged children gave Sally an insight into the high consumer demand for time saving, no fuss lunchbox solutions, and the lack of good tasting, healthy and affordable options within the Spreads category. She identified a shortage of options that are both delicious and healthy, and suitable for use in nut-free environments.

VGood company launched PeaNOT Butters into Australia and New Zealand in January 2021.
VGood PeaNOT Butters are available as either smooth or crunchy, look, taste, and spread just like peanut butter, but they are completely nut free, made from chickpeas. They are suitable for use as a spread on toast, in a sandwich or on crackers, as well as offering versatility in the kitchen for healthy, nut-free, and vegan friendly baking, smoothies, satay sauce and more. Made with chickpeas, PeaNOT Butter provides a source of plant-based protein, fibre, and over 20% of the RDI for iron for kids 8-13 years iron, with a low glycaemic index and less fat than standard peanut butter.  It is free from the 14 most common food allergens including peanuts, tree-nuts, dairy, gluten, and soy.

VGood PeaNOT Butters are available in New Zealand now at good supermarkets including Pak n Save and New World.


About the Australian Brand Awards

The Australian Brand Awards are a partner program of The Australian Business Awards. The program provides a significant opportunity for organisations that develop innovative consumer products to be honoured for their achievements, both nationally and internationally. The Australian Business Awards recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement, and employee engagement via a set of established business and product award categories.  For more information on The Australian Brand Awards and The Australian Business Awards, visit


Try our Gooey peanut butter chocolate brownie recipe and use any of the PeaNOT butter products instead of the traditional peanut butter. Delicious!!!


  1. Nicola on 16/01/2024 at 2:12 pm

    Hi, where can I buy the VGood PeaNot in New Zealand, thank you.

    • Rani on 22/01/2024 at 3:28 pm

      Hi Nicola,
      They are no longer stocked here so best to contact them directly and ask if you can buy online:


  2. Naomi on 28/06/2023 at 9:51 pm

    I love peanut butter where can I buy it now??

    • Rani on 09/07/2023 at 5:55 pm

      Hi Naomi,

      Countdown used to stock it but I’m not sure they still do. Please contact the VGood team directly to enquire about stockists:


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